For the opening of IKEA Greenwich, IKEA’s most sustainable store, we created a functional Out-Of-Home campaign with an ecological twist, by asking people to walk to IKEA - or to choose another sustainable way to get to the new store. With the help from London Quest immersive events team, we calculated the exact amount of foot steps needed between each poster site and IKEA Greenwich, creating a hundred unique sign posts to guide people to the new store.
